Meet Liz
Liz started in real estate with a simple but powerful goal: to raise the bar by bringing professionalism, honesty, and clear communication back to the process. Having once faced her own doubts about the real estate industry, she’s passionate about making the experience easier and more transparent for her clients.
Liz is known for her thoughtful, personalized approach — taking time to truly understand her clients while guiding them with sharp market insight and skilled negotiation. She values genuine connections and has cultivated a strong community network. Whether handling complicated deals or quietly advocating behind the scenes, her collaborative spirit and local ties are always working in her clients’ favor.
With a background in real estate photography and years of hands-on experience, marketing has always been one of Liz’s strongest assets. She brings a sharp eye for detail and a creative, strategic mindset to every listing — ensuring that each home stands out. Her passion for marketing goes beyond the basics; Liz loves thinking outside the box and crafting custom strategies that truly reflect each property’s unique value. She also stays inspired and up to date by actively engaging with national real estate and marketing groups, always learning and bringing fresh ideas back to her clients.
Committed to personal growth, Liz strives to connect with clients in a way that makes them feel understood. Her ongoing work strengthens every aspect of her business — from communication to negotiation. Adaptable and relationship-focused, she brings a grounded, people-first approach to every interaction.
Leadership, Service & Achievements
Leadership, Service & Achievements
Community Involvement
East Hills Council of Neighbors Board of Directors | 2018-2024
Lions and Rabbits Center for the Arts Board of Directors | 2020-2024
Greater Regional Alliance of Realtor’s Leadership Academy | 2020-2021
Greater Regional Alliance of Realtor’s International Committee | 2019-2020
Greater Regional Alliance of Realtor’s DEI Task Force | 2020-2021
Uptown GR Marketing Committee | 2019-2021
Realtor Designations
IREP: International Real Estate Practitioner
AHWD: At Home with Diversity
Recognition
Real Estate All-Stars | Grand Rapids Magazine: 2024
Agent on the Rise | Grand Rapids Real Producers | January 2021
Greater Regional Alliance of Realtor’s Leadership Academy | 2020-2021
Top Agent on Social Media | #3 in Grand Rapids: 2022 Property Spark
Top Agent on Social Media | #21 in Michigan: 2022 Property Spark
Top Agent on Social Media | #6 in Grand Rapids: 2021 Property Spark
Degree & Experience
Bachelor’s Degree in Entrepreneurship | Northern Michigan University
Licensed Realtor since March, 2015
Owned and Operated a Real Estate Photography Business | 2015-2019
When she’s not busy helping clients, Liz can often be found with a camera in hand, at the lakeshore, or exploring new destinations around the world — travel and photography are her creative outlets. She’s a proud dog mom with a love for cats, too.
Her work has even been featured in art exhibits across Seoul, Tokyo, and Hong Kong. And in true Liz fashion, she planned her own wedding in under 24 hours — a reflection of her calm focus and ability to stay grounded, even under pressure.